Title : Can TV Commercials Make You Fit?
Can TV Commercials Make You Fit?
TV Commercial: Nike “If You Let Me Play”See the idea: www.youtube.com/watch?v=AQ_
Date Aired: 1995
Description: This kind of spot showed a series of little girls in typical little-girl settings (on a swing, in a bedroom, at a school desk). Each one speaks about a different benefit girls receive by playing sports. For example: “If you let me play, I will be 47 percent less likely to be in an abusive relationship.” “If you let me play, I will be 62 percent less likely to get pregnant before I am 18.” “If you let me play, I will be 53 percent more likely to finish high school.”
Comments: “This kind of commercial aired years ago,” says Seichrist, “however can be one of the most memorable spots I have ever seen. How did the idea move me? Four years ago, when we adopted a 6-year-old little girl by Ukraine, one of the first things I did was enroll her in sports: gymnastics, basketball, baseball, soccer, skiing. … She mastered the American sport of baseball before she was fluent in English. She can out-throw any boy in her class in addition to can outrun all however one. She can be a shy child, however being accomplished in sports has given her a huge amount of confidence. While I am sure the ‘Let Me Play’ commercial sold a lot of girls’ sporting goods for Nike, the idea also helped society.”Expert: David Burn, editor, AdPulp (www.adpulp.com)
TV Commercial : Nike+ launch spot(s)See the idea: www.youtube.com/watch?v=qOr5_
Date Aired: 2006
Description: Nike introduces running for the 21st century athlete with the debut of its Nike + iPod line of gear.
Comments: According to Burn, “No one motivates athletes in addition to would certainly-be athletes like Nike. Throw within the iconic music player by Apple in addition to a slick way to track your workouts online, in addition to you’ve got something completely new for people to try in addition to to talk about — the true measure of any campaign.”Expert: Michael Mackert, Ph.D., assistant professor at the University of Texas at Austin Department of Advertising
TV Commercial: Nike Briscoe High
See the idea: www.youtube.com/watch?v=
Date Aired: 2006
Description: The ad can be a beautiful 1 1/2-minute film set in a fictional high school called Briscoe High. The spot can be filled with cameo appearances by a variety of recognizable NFL stars – Don Shula, Jimmy Johnson, Brian Urlacher, LaDainian Tomlinson in addition to others. The story of the commercial revolves around a high school football game with the winning touchdown pass caught by one of the actual high school kids within the spot.
Comments: “What I think makes This kind of ad so interesting,” states Mackert, “can be the thought in addition to attention to detail which resulted in free press in addition to publicity for Nike. The high school within the commercial can be named for Marlin Briscoe, the first African American quarterback within the NFL. More significantly, Briscoe can be actually within the commercial – he’s one of the assistant coaches within the locker room when Don Shula can be speaking to the team before the game. This kind of was a great example of a commercial which featured elements most consumers would certainly only discover through media coverage of the campaign or by looking more deeply into the commercial on their own. the idea’s an engaging, inspirational campaign.”
Expert: Drew McLellan, CEO of McLellan Marketing Group in addition to author of marketing blog Drew’s Marketing Minute (www.DrewsMarketingMinute.
TV Commercial: Wii Fit
See the idea: www.youtube.com/watch?v=
Date Aired: 2008
Description: The spot shows children in addition to adults of all ages working out with the Wii Fit in their homes. We see them stretching, playing soccer, doing push-ups in addition to even stepping into yoga poses. In a couple of the mini scenes, we are looking over the person’s shoulder so we can see the TV screen in addition to state of the art graphics. The spot uses an energized soundtrack without voice-over to let us feel the energy of exercising with the Wii. the idea looks fun, hip in addition to very accessible. the idea’s also interesting to note which in two of the all 5 vignettes, there’s someone else within the room, watching. the idea reminds us which This kind of workout tool can also be something you share with others.
Comments: According to McLellan, “This kind of spot works because the idea goes right at the main reasons why people don’t exercise. They don’t believe the idea will be fun, they aren’t sure what/how to do the idea in addition to they don’t have time to fit a trip to the gym into their schedule. By adopting a very hip feel in addition to energy, the commercial makes the idea of exercising look entertaining in addition to engaging. which reassures us which working out will not be drudgery. We can see by the screen shots which there’s a virtual instructor who can be demonstrating the exercises in addition to walking you through how to do them properly. which takes care of the discomfort which comes by not knowing if you’re exercising properly. in addition to finally, we see all the people within the spot in their own homes — which reassures us which we can fit This kind of into our schedule whenever the idea’s convenient for us. Bottom line — This kind of spot makes exercising shift by something you have to do to something you want to do.”
Expert: Adam Armbruster, senior partner at Eckstein, Summers, Armbruster in addition to Co. (www.esacompany.com)
TV Commercial: V8 Juice “Drive-Thru”
See the idea: www.v8juice.com/WhatsFresh.
Date Aired: Starting in 2007
Description: V8 juice asks us to question our daily #diet decisions. within the commercial a man receives his double-bacon cheeseburger order at a drive-through while the server bonks him on the head to remind him of the bad choice he’s just made.
Comments: “This kind of ad can be effective in generating a desire to eat better. the idea shocks us into actively monitoring what we eat, instead of blindly ordering what ‘looks Great’ on the fast-food menu,” says Armbruster.
Expert: Marty Cooke, partner in addition to creative director at SS+K
TV Commercial: Under Armour
See the idea: www.cnbc.com/id/25782018
Date Aired: August 2008
Description: This kind of spot shows a series of athletes in serious training mode outside the typical gym setting. They’re on the street, in a warehouse in addition to in an urban park using items found in these locales, such as garbage cans in addition to park benches, as key parts of their training regimen.
Comments: “By its choice of music, well-muscled athletes in addition to inner-city locales, This kind of commercial can be trying to make Under Armour workout gear hip for what can be called within the ad trade the ‘urban market.’ however with all which strength on display doing such unorthodox exercises (few #health clubs I’m aware of have truck tires to push around), the idea makes not only the gear however working out itself seem hip. Commercials have a funny way of doing more than they intend,” Cooke states.
Expert: Linda Kaplan Thaler, CEO in addition to chief creative officer of The Kaplan Thaler Group (www.kaplanthaler.com)
TV Commercial: Weight Watchers’ “Stop Dieting. Start Living.” / “History of Dieting”
See the idea: www.youtube.com/watch?v=
Date Aired: 2008
Description: This kind of spot tackles head-on America’s obsession with “miracle” or fad diets: the idea emphasizes their sheer number, the absurd spectrum they run in addition to, most important, which they just don’t work. The commercial taps into one simple fact: We know these diets aren’t effective, however we want to believe in them.
Comments: “The ad packs a powerful punch with its refreshingly honest in addition to frank approach,” says Kaplan. “We know there’s no such thing as a quick-fix diet – no healthy, sustainable way to drop weight fast – however we want to believe what celebrity magazines in addition to the latest diet books say. I can see myself in addition to a million others reflected here – in This kind of day in addition to age, who hasn’t attempted at least one fad diet? The line, ‘The diet secret to end all diet secrets can be … there can be no diet secret,’ can be incredibly powerful because the idea articulates what we already know however might not want to fully admit. Viewers are forced to recognize which radical, ‘miracle’ diets just don’t work.”
Tags: diet Exercise health motivation TV commericals
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